The key to mastering Facebook Ads is by understanding which formats are best suited for each campaign. Depending on your business goals, there are two main ad formats you should be using: link-ads and image-ads. Both of these should be used in conjunction with each other as they compliment one another’s strengths. The below video will discuss how to use Facebook Ad Formats to your advantage. Once you’ve gone through your funnel and setup campaigns for all of your lead types, it’s time to start bidding. First you’ll need to select a bid strategy: manual CPC (cost per click), CPM (cost per thousand impressions), or Optimized CPM. Google Analytics can be one of your most valuable tools for discovering what’s working and what isn’t with your Facebook and Google ads. To use Google Analytics effectively, you need to first set up tracking codes on both sites. After that, Google Analytics will collect user behavior data from those two sources and help you monitor their effect on your business.